[quote="jonriv"]Many luxury brands sell their name and label to lesser products. It annoys many, but is formula that does work
Yes I agree it does work
IF you manage the Brand properly. Common Brand failures are quality and management. I wonder if any of the softball franchises have processes and procedures around these?
Can any person coach a "Cracker" or "Buster team?
Is there a standard test to determine if a player is "Cracker" or "Buster" worthy?
I know Tony and Gary couldn't possibly be involved with each and "Cracker" or "Buster" team around the Nation.
If you are familiar with managing luxury brands you probably are familiar with "Premium" Outlet concept. This stores sell discontinued items or special SKUs only found in these stores. The reason why is it significantly reduces that amount of irritation of existing customers because the brand retains its identity at the product level.

Gary obviously understands this with Premium PGF and Platinum PGF